Lori Senecal has proven her expertise in the digital marketing industry. Facebook is a platform that businesses use today to market products and services. 1.28 billion people use Facebook every day. Marketing on Facebook can certainly grow the number of people a business can reach. Here are a few tips Lori Senecal has to be successful at marketing a business through a social media platform like Facebook.
First, always have a specific goal in mind when advertising on Facebook. Whether your goal is to gain more likes on your Facebook page or to promote a new product, have that goal in mind when creating an ad in Facebook. With one goal, it is much easier to focus on that goal and get results.
Also, always have a plan. Create a plan to engage your target audience. Setting a schedule for the week can help because you can keep track of what day or how many days a week you post on your page. Always have a plan B in case plan A is unsuccessful.
Create ads that people can engage and connect with. Remember to make them visually appealling so that it will catch the attention of your target audience. A good way to catch attention to your ads is by creating a solution to a problem. This way your audience will want to engage with your ad and learn more about what you are offering.
Use real images. A photo of real people will make it more authentic and people can relate to that photo better than they can a stock photo. Last, try to create emotion from your ad. Whether you try to be funny, create a happy feeling, or excitement. Audiences will more than likely share the ad if they can relate to it emotionally and feel their friends can too.
CEO of Crispin, Porter, and Bogusky, Lori Senecal, has a ton of experience in marketing, not only on Facebook, but other platforms as well. Lori joined CP&B in 2015, and has been a beneficial factor in their growth. Advertising Age named Lori one of four Agency Executives to Watch in 2016. CP&B were also honored as Creativity Innovators of The Year by Advertising Age that same year.