Since 1880, a doctor from Virginia held a practical monopoly on lip balms with his invention: a cylindrical wax tube wrapped in foil. Resembling a wickless candle, his creation ChapStick spent over a century as the product of choice to moisturize dry, cracked lips. In 2009, a start-up company revolutionized the industry with the debut of EOS lip balms. Sanjiv Mehra, Jonathan Teller and Craig Dubitsky are the founders of EOS, an acronym for the company’s proper name, Evolution of Smooth. These three men were determined to change the beauty aisle in the grocery store. With Mehra’s background in consumer packaged-goods coupled with Teller and Dubitsky’s expertise in start-up companies, the

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Since 1880, a doctor from Virginia held a practical monopoly on lip balms with his invention: a cylindrical wax tube wrapped in foil. Resembling a wickless candle, his creation ChapStick spent over a century as the product of choice to moisturize dry, cracked lips. In 2009, a start-up company revolutionized the industry with the debut of EOS lip balms. Sanjiv Mehra, Jonathan Teller and Craig Dubitsky are the founders of EOS, an acronym for the company’s proper name, Evolution of Smooth. These three men were determined to change the beauty aisle in the grocery store. With Mehra’s background in consumer packaged-goods coupled with Teller and Dubitsky’s expertise in start-up companies, the

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